USA pamphlet ‘America in the Air’, Dr. Pierce's 'medicines' c. 1928

Advertising pamphlet that combines alternating pages between history and future of aviation and advice on health One page with advertisement for Dr. Pierce’s “medicines”. Full of illustrations.

Future includes planes with reverse pitch propellers so planes could land on top of buildings.

Back page is form to send in to Dr. Pierce for a free consultation!

Printed shortly after Lindbergh’s transatlantic flight in 1927.

Topics includes:

• A good looking man or woman who can smile is a sure winner in business
• Your bank balance and your health
• Fortune weighs but little when put on the scale with health
• Colds cost money – fortify yourself against them
• Able to work every day through seventy-seven
• Dr Pierce’s family medicines

Paper yellowed.

32 pages

The man who became one of the greatest sellers of nostrums in America was Buffalo’s Ray Vaughn Pierce (1840–1914).

Pierce parlayed an off-beat medical degree into a quackery empire that included an Invalids’ Hotel. His World’s Dispensary Medical Association endlessly dispensed Dr. Pierce’s Golden Medical Discovery and a host of other elixirs, copies of his medical tome (The People’s Common Sense Medical Adviser [1888]), and a profusion of advertising giveaways.

In his heyday, Dr. R.V. Pierce was, notes one historical writer, “Buffalo’s most famous doctor,” one “whose name and bearded countenance were familiar to people all over the world”.

www.csicop.org/sb/show/dr._pierce_medicine_for_weak_women