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Two WW2 Canadian advertising pamphlets - RCA Victor GlobeTrotter Radio

$45.00 CAD

Both pamphlets main page titled “Symbol of Air Supremacy”  RCA Victor GlobeTrotter Radio. 

1940 pamphlet

Image of member of Air Force in uniform, dancing beside radio.

Form #B-5000-10-40-RCA Victor Co., Ltd. Montreal Canada.

Folds out to multiple panels.

Features of the RCA Victor “Globe Trotter” Radio

Wow! Play Records through your Radio…Special RAC Victor Offer…

Photos of multiple products, including descriptions and pricing, including:

  • RCA Victrola VR-52 ($269.00)
  • Model VR-8L ($369.00)
  • Portette ($36.85)
  • Portable Victrola Model P-91 ($17.50)

Slight tear along fold, some small holes. Light colour loss along some creases. One page has a burn mark (see photos).

Fully folded: 16 x 8 cm

Fully unfolded: 31.50 x 49 cm

1941 pamphlet

Image of member of Air Force in flight gear, diving fighter plane in background.

Form #B-5002-7-41-RCA Victor Co., Ltd. Montreal Canada.

Folds out to multiple panels.

Features of the RCA Victrolas and RCA Victor Radios…

For your Greater Enjoyment of Music THE RCA VICTROLA TONE GUARD

Photos of multiple products, including descriptions, including:

  • RCA Victrola VR-52
  • Model VR-8L
  • Portette
  • Portable Victrola Model P-91

Slight tear along couple folds. Light colour loss along some creases.

Fully folded: 16 x 8 cm

Fully unfolded: 31.50 x 49.50 cm

 

The Berliner Gramophone Company of Montreal, was a franchise holder of the Berliner Company in the US. Berliner then became the Victor Talking Machine Company in 1920, when RCA bought Berliner in the US for $5.1 million, which also included some equity in the Canadian company.

In 1928 RCA increased its financial interest in the Victor Talking Machine Company of Canada, and in 1929 bought it completely. RCA used this license to become a Canadian radio manufacturer, and names slowly changed in Canada. According to the Radio College of Canada circuit diagram sheets, the actual change from Victor Talking Machine Company to RCA Victor seemed to occur, with some overlap, in the 1933-35 model years.

RCA in the US was originally formed to be a patent holding company, and contracted out the manufacture of their radios to the Westinghouse and General Electric companies. They also followed this procedure in Canada, using the Canadian Westinghouse and Canadian General Electric companies. Many times during this era sets were made with identical chassis, except they used different model numbers for GE, Westinghouse and RCA Victor brands.

RCA also used the Victor and Radiola brand names on occasion as well.

www.radiomuseum.org