Two membership certificates for Cheerio Club CKGW Toronto 1929-33

$14.00 USD

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Two blank member’s pledge certificates for the Cheerio Club (1929-1933) at radio station CKGW in Toronto.

I promise:
To be generous in thought, word and deed to everyone
To20 be kind to my pets.
To keep smiling always.
To listen to the Cheerio Station every day.
To make “Cheerio” my greeting and good-bye on all occasions
To wear my button at all times

 

On back:

Cheerio
The Cheerio Club
Of Radio Station CKGW Toronto, Canada

 

One card with creases, small tear, light stain on back.

6 ¼” x 3 ½”

The Cheerio Club for children was begun in 1929 by CKGW radio station in Toronto, Ontario. The station began broadcasting March 5, 1928 and was owned by a local distillery, Gooderham and Worts Ltd. The goal of the station was not to advertise its own product, but to provide for goodwill. The children’s Cheerio Club not only built a large fan base by providing quality programming, badges, and certificates, but also set up funds for assisting sick children.