Toronto General Taxi advertising card 1930s

$40.00 CAD

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Unused wall card for General Taxi, phone number ‘WAverley 3434’.

Nice image of a uniformed driver holding door open for lady, back seat of a Cadillac sedan in front of mansion.

Card with hole for mounting. Space below for entering phone numbers.

Undated, appears to be late 1930s/early 40s. The Casino theater (see below) opened in 1936.

Full of interesting historical bits.

“Metered Rates – Trips 25c and up”
“Weddings, Shopping and Funerals $2.00 per hour”
“7 passenger Heated Cadillac Sedans on Request”

List of phone numbers at bottom of important locations of the time, most long gone:

  • Depots: CPR, CNR, Gray Coach, Boats (CSL), Boats (CNS)
  • Hotels: Ambassador, Frontenac Arms, New Slater…
  • Theatres: Imperial, Loew’s, Shea’s, Casino, Tivoli…
  • Department Stores: Fairweathers, Northways…
  • Dancing: Embassy Club, Hollywood, Silver Slipper


Cardboard paper.

Stain at bottom and some along edges. Yellowing on back.

24 x 16 cm.


During the swing era of the 1930s and '40s, Toronto had a number of well attended dance halls - the Palais Royale, Columbus Hall, Club Esquire, Top Hat, Embassy, Mutual Arena, the Silver Slipper, and the most popular, Palace Pier...