Stereoscopic photo Market Place and Nelson’s Monument Montreal @1900

$45.00 CAD

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'(71) Market Place and Nelson’s Monument, Montreal, Canada'

Left banner:

Underwood & Underwood Publishers
New York, London, Toronto-Canada, Ottawa-Kansas.

 

Right banner:

Works and Studios, Arlington N.J.   Littleton N.H.  Washington D.C.
Sun Sculpture TM

 

On back text ‘Market Place and Nelson’s Monument, Montreal, Canada’ in six languages: English, French, German, Italian, Swedish , and Russian.

Nice horse-drawn wagon in foreground, Archambault Epicier Rue Chatham.

This photo was presented in a McCord Museum  Exhibition on McGill College Avenue from June 24 to October 18 2009.

Text from catalogue:

Market day, Jacques Cartier Square, Montreal, about 1900
Silver salts on paper mounted on card - Albumen process

 

 

Jacques Cartier Square was a bustling place during the twice-weekly market, as can be seen here. Market gardeners flocked in from the countryside to sell their fresh produce to Montrealers. The Square was originally the site of Governor Vaudreuil's residence (c. 1643-1725), but was left vacant when the building burned down. It was redeveloped by the city with the express aim of creating a marketplace, and named the ''New Market'' in 1808.
The following year, local English businessmen erected Nelson's column in tribute to Admiral Horatio Nelson (1758-1805), who had twice defeated Napoleon and died in the battle of Trafalgar. When the market closed in 1947, the square was named forJacques Cartier, the French navigator who first sailed up the St. Lawrence to Montreal in 1535. 
This historic Montreal landmark is located between Notre-Dame and de la
Commune streets.

 

 Stain UR on left picture, staining on back

9 x 17,50 cm.

 

Underwood & Underwood was an early producer and distributor of stereoscopic and other photographic images, and later was a pioneer in the field of news bureau photography.

The company was founded in 1881 in Ottawa, Kansas, by two brothers, Elmer Underwood (born Fulton County, Illinois 1859 - died St. Petersburg, Florida 1947) and Bert Elias Underwood (born in Oxford, Illinois 1862 - died Tucson, Arizona 1943). They moved to Baltimore and then to New York City in 1891.

At one time, Underwood & Underwood was the largest publisher of stereoviews in the world, producing 10 million views a year. The Underwood brothers developed a selling system of thorough canvassing using college students. They distributed stereographs for Charles Bierstadt, J.F. Jarvis and the Littleton View Company. By 1887, they outgrew their original office in Ottawa and moved to New York City. Offices were also opened in Canada and Europe. In 1891, Bert learned how to operate a camera and thus the firm of Underwood & Underwood Publishing entered a new merchandising sphere. By 1897, the company had a number of full-time staff and free lance photographers. In the same year, the Underwoods purchased the businesses of Jarvis; Bierstadt; and, William H. Rau. Underwood & Underwood was publishing 25,000 stereographs a day by 1901. The firm still canvassed and sold its own stereographs. Around 1900, Underwood & Underwood introduced boxed sets, with specific themes, such as education and religion, and travel sets depicting popular tourist areas of the world.

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