$10.00 CAD
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Little pamphlet with potential uses for Old Dutch Cleanser powder.
Front cover:
Hints for Housewives
(Image Housewife with stick ) Chases Dirt
(Image can of Old Dutch Cleanser) Cleans Scours Scrubs Polishes
Back cover:
No cleaning preparation does as much, with so little cost and labor, and none can do it as well at any price
CUDAHY Maker Toronto Canada Omaha USA
16 pages + covers
14 x 8 cm
Old Dutch Cleanser was introduced in 1905 by the Cudahy Packing Company as one of the earliest commercial scouring powders, revolutionizing household cleaning in North America.
-Cudahy Packing Company, a Chicago-based meatpacking firm, created Old Dutch Cleanser in 1905. The company was seeking ways to repurpose animal byproducts—specifically fat—for soap and cleaning agents. At the time, powdered cleansers were a novel concept. Old Dutch Cleanser was among the first to offer a gritty, soap-infused powder that could scrub surfaces clean, making it a household staple.
The brand featured a Dutch housewife wielding a stick to “drive away dirt,” playing on the stereotype of Dutch cleanliness. This image became iconic in advertising.