1943 Earl Moran pin-up calendar page for steel treating company Boston

$60.00 CAD

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WW2-era calendar page by famed artist Earl Moran for August 1943. Beautiful colors .

Pin-up girl in form-fitting bathing suit “We’ve all got to keep up our chin up these days.” Image by Earl Moran © B&B USA.

33348 Brown & Bigelow St. Paul Minn. Printed in U.S.A.

Advertising for New England Metallurgical Corp, SO. Boston (MA). “Steel Treating – Production Hardening – Tool and Die Hardening”. 

Marketing message below image

RIGHT IN SHAPE…that’s just the way you want things to be when it comes to your steel treating requirement. There’s never a kick from anyone when they come to New England Metallurgical Corp. for service, because we never lie down on the job."

Blank back.

Super condition.

Printed on cardboard.

10 x 4 ¾"

 

Earl Steffa Moran (1893 –1984) was a 20th-century pin-up and glamour artist. 

After moving back to Chicago in 1931 and opening a small studio where he specialized in photography and illustration, he sent some paintings of bikini-clad girls to two calendar companies; when both Brown and Bigelow and Thomas D. Murphy Company bought the work, his career was officially launched.

Moran signed an exclusive contract with Brown and Bigelow in 1932 and by 1937, his pinups had sold millions of calendars for the company. In 1940, Life ran a feature article entitled "Speaking of Pictures" which mostly focused on Moran's work and made him a national celebrity.

In 1946, Moran moved to Hollywood though he had already painted many movie stars including Betty Grable, for publicity posters. Soon after his arrival, he interviewed a young starlet named Norma Jean Dougherty who wanted to model for him. She always credited him with making her legs look better than they were as she felt they were too thin.

WIKIPEDIA