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Quirky advertising item that took advantage of the worldwide phenomenon of the birth of the Dionne Quintuplets in Canada. Selling Electrolux Refrigerators.
Front side has a photo of the quintuplets eating at a table”
…BORN IN CALLANDER, ONTARIO CANADA MAY 28 1934…..The most famous babies in the world…30 cases…the past 500 years…once in every 57,000,000 births…
Back side has information and photo of the Refrigerator
ELECTROLUX guards THE FOOD OF THE FAMOUS DIONNE Quintuplets
In the midsummer of 1934, the Electrolux Refrigerator was first installed in the Dionne home to give the Quintuplets that dependable food protection necessary for their well-being. Upon completion of the Dafoe Hospital, a newer model of Electrolux was installed, and it is the only automatic refrigerator aiding in the care of these babies…
Photo of ‘ONE OF THE BEAUTIFUL 1935 AIR COOLED ELECTROLUX MODELS’
Advertising number S ? F 1052
Stamped with retailer’s name FELIX W. MARER FREDERICKSBURG TEXAS
Scuffs on front and back: missing paper
Cardboard fan 8 ¾” x 8 ⅛”
Total length 14”
Annette, Emilie, Yvonne, Cecile and Marie aroused worldwide attention after their birth at Corbeil, Ontario, to Oliva and Elzire Dionne on 28 May 1934. With only two previous cases on record, they were the only quintuplets to survive for more than a few days. This miracle, plus their baby cuteness, the poverty of their French Canadian parents, and the controversy over their guardianship, made them the sensation of the 1930s.
Fearing private exploitation, the Ontario government removed them from their parents and placed them in a specially built hospital under the care of Dr Allan Roy Dafoe, who had delivered them. Oliva Dionne fought a nine-year battle to regain them. In the interval, they became the country's biggest tourist attraction and a $500 million asset to the province. Three million people trekked to "Quintland" to watch the babies at play behind a one-way screen.
www.thecanadianencyclopedia.ca/en/article/dionne-quintuplets
