Small recipe pamphlet ‘The Health Value of KNOX SPARKLING GELATINE’ copyright 1929 by Charles B Know Gelatine Co. Johnstown N.Y.
24 pages, some light crease on cover. 5 ½” x 4 ¼”
Also 3 duplicate advertising/recipe cards with nice color image on one side and two recipes on back for 'Knox Dainties' and 'Orange Charlotte'. Copyright 1928 Charles B Knox Gelatine Co.
Some corner creases, toning. 5 ⅜” x 3 ¾’
The first commercial gelatine came in sheet form and needed a long soaking before it could be used. In 1889, Charles B. Knox of Johnstown, New York discovered a method of granulating gelatine which turned it into the practical, easy-to-use, standby of modern cooks and home entertainers.
Knox quickly became known for his revolutionary marketing techniques. From brash slogans to innovative advertising, his unorthodox ways earned him the title of “the Napoleon of Advertising” and a successful business. When Charles Knox died in 1908, he left his wife to run the largest unflavoured gelatine manufacturing company in the world.
Upon assuming responsibility for Knox® Gelatine, she re-evaluated her husband’s business methods and elaborate advertising stunts. She sold off her husband’s many peripheral business ventures and concentrated on selling gelatine to the American housewife. She reasoned, gelatine was bought and used by women; and women were more interested in foods that were economical, nutritious and easy to prepare. She set up a test kitchen and developed hundreds of recipes which were printed on Knox® packages, on leaflets and in illustrated cookbooks. They also appeared in newspapers and magazines under the heading “Mrs. Knox says…” It was through her efforts that gelatine evolved from a delicacy and invalid food into a common household staple.