1910s USA advertising postcard Rauch & Lang & electric cars, Cleveland

$20.00 CAD

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Man sitting in parked Rauch & Lang electric car.

An R&L Electric on Rockefeller Blvd. Cleveland Ohio.

On back The Britton Printing C. Cleveland

Some toning spots left side.

 

The Rauch & Lang Carriage Company was an American electric automobile manufactured in Cleveland, Ohio, from 1905 to 1920.

The Rauch & Lang Carriage Company was incorporated in 1884, by Jacob Rauch and Charles E. J. Lang. Producing some of the best known and expensive carriages in Cleveland. The company entered the automotive business in 1903 by taking on the agency for the Buffalo Electric, and in 1905 offered an electric stanhope of its own manufacture.

50 stanhopes, coupes and depot wagons were built in the first year. In 1907 Rauch & Lang bought out the Hertner Electric Company who supplied Rauch & Lang motors and controllers; John H. Hertner became chief engineer for the Rauch & Lang automobile department. From 1907 the company made all parts of its car in its own factory.

With declining electric car sales nationwide, by 1915 the two firms decided to merge