1910 NYC postcard for “New Theatre” with play calendar

$35.00 CAD

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Front of postcard has image of stage setting for current play at The New York Theater, “The Ni***r”, as well as reviews. On back, schedule of plays for week of February 7th to 13th 1910.

Copyright 1909 by The New Theatre. Proscenium Opening, The New Theater, New York showing setting
Of Act I, “The Ni***r”.

Also has two reviews It is the biggest drama an American Theme ever produced”….”It is a play of big significance, bristling with dramatic interest”.

Financially unsuccessful it closed after two seasons, 1909-1910.

Some staining on front LR and over to back. Some postmark ink UL corner. Chip upper border on back.


The Century Theatre, originally the New Theatre, was a theatre at 62nd Street and Central Park West on the Upper West Side of Manhattan in New York City. Opened on November 6, 1909, it was noted for its fine architecture but due to poor acoustics and an inconvenient location it was financially unsuccessful. The theatre was demolished in 1930 and replaced by The Century apartment building.

The Ni***r is a play by American playwright Edward Sheldon (1886–1946). It explores the relationship between blacks and whites in the melodrama of a politician faced with a sudden, personal dilemma. The play was first performed on Broadway in New York City at The New Theatre on December 4, 1909. The play was adapted to a novel, and a film adaptation, directed by Edgar Lewis, was made in 1915. Because the title was controversial, the film was released in some markets as The Governor or The New Governor.