Testimonial ad from Major R.P. Davidson, Commanding Northwestern Military Academy Bicycle Corps. Described using Postum for Soldiers' Bicycle march from Chicago to Washington June, 1897.
"...seen the detrimental effects of coffee, especially on young men....Postum was an improvement on coffee".
Nice image of soldiers bicycling in formation.
Reverse of page has ads for:
While Label Soups ("Serve Always for your most esteemed guests"),
Sozodont ("A Delightful Dentifrice Always the Same 1859-1897"),
and VICHY Célestins ("..best alkaline water for Stomach disorders, Liver complaints, Gout and Dyspepsia.").
Chips,folds, and tears along edges.
6-5/8" x 9-3/4"
Postum is a powdered roasted-grain beverage once popular as a coffee substitute. The caffeine-free beverage was created by Postum Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee. The Postum Cereal Company eventually became General Foods, which was bought by Kraft Foods. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy.