$28.00 CAD
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Humorous advertising postcard for Café Martin, located near Times Square. Its clientele was the fashionable elite that would later be called “café society.”
Image of car broken down outside NYC: while 2 men are under the vehicle, the lady in the appears to be hugging the chauffeur.
All roads Lead to the CAFÉ MARTIN, Broadway, 26th Street, 5th Avenue NEW YORK
JUST AN APPETIZER
Postmarked NEW YORK, NY Sta O DEC 11 1906 and mailed to France.
Creases UR/LR corners. Light postmark ink.
...Despite this notable departure, Madison Square was still a stylish part of town, prompting Jean and Louis Martin to take over Delmonico’s lease on the 26th Street location, well-situated between Fifth Avenue and Broadway. The French-born brothers refurbished the old building, giving it the latest flourishes of Art Nouveau design, and renamed it the Café Martin.
Opening in February 1902, the restaurant was a gathering spot of the fashionable elite that would later be called “café society.” It was one the most interesting restaurants of the era. A chronology of menus covering its ten-year history reveals how the tastes of upper-class Americans changed at the turn of the last century when the country’s global influence was rising. When the era that spawned such restaurants came to an end, it was driven by social forces that could not be forestalled, even by moving further uptown.
https://www.theamericanmenu.com/2012/02/the-cafe-martin.html