Snag-Proof Boot- advertising trade flyer late 1800's (Brownies)

Interesting trade card/flyer for boots. Also has 'Brownies' comic illustration on back, which is viewed properly by holding the paper up to the light.

Avoiding fakes:

'See that this tablet is at the top of every boot' (with drawing)
'See that every boot has heel like this' (with drawing)

When follow 'Hold to the Light' the boot on front is surrounded by comic drawing on the back of flyer.

Titled "The Brownies Badly Beaten", copyright 1891 Geo.S. Harris. These are Palmer Cox Brownies, popular in the period.

Back has stamp of retailer:

Missing UL corner affecting text, folded vertically, tear along top of fold,  black ink of boot has bled into surrounding white space

15.5 x 10.5 cm.

The Brownies is a series of publications by Canadian illustrator and author Palmer Cox, based on names and elements from English traditional mythology and Scottish stories told to Cox by his grandmother. Illustrations with verse aimed at children, The Brownies was published in magazines and books during the late 19th century and early 20th century. The Brownie characters became famous in their day, and at the peak of their popularity were a pioneering name brand within merchandising

Not unlike fairies and goblins, Brownies are imaginary little sprites, who are supposed to delight in harmless pranks and helpful deeds. Never allowing themselves to be seen by mortal eyes, they are male, drawn to represent many professions and nationalities, all mischievous members of the fairy world whose principal attribute is helping with chores while a family sleeps.

Wikipedia

George S. Harris, born 1823 in Bridgeton, New Jersey, worked in Philadelphia as a lithographic and letterpress printer, producing lithographic trade cards, can and cigar box labels, circulars, calendars and stamped envelopes between 1847 and 1891. 

...where by the end of the 1880s the company operated the largest lithographic firm in the city, with about 600 employees producing items for patrons worldwide. Geo. S. Harris & Sons also produced a plethora of trade cards...

lcpdams.librarycompany.org