1918 printed program for Schubert Riviera Theatre NYC

$20.00 CAD

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Nice program from the period after the end of WW1, December 1918, the Armistice signed just over a month before. Theatre was located at 2575 Broadway, later demolished.

The Shubert Riviera Theatre
Direction of Lee and J.J. Schubert
 
Week Beginning Monday, December 23rd, 1918
 
Richard Walton Tully presents
Mr. and Mrs. SIDNEY DREW
In a Modern Comedy
KEEP HER SMILING

 

Advertising for Friedmans Jewelers, American Hunyadi Splits, Alice Maynard clothes, Mildred Hat Shop, Oliver Olson, Dannenberg’s, etc….

One panel has floor plan.

Paper has a few creases, small tears.

8 ¾” x 4 ¼” (folded)

                                                 

Built in 1913 for William Fox by Thomas Lamb, the Riviera Theatre, it was later leased out to and booked by the Shubert Brothers Theatre Company. It had an upstairs theater called the Japanese Gardens Theatre (q.v.). The Riviera Theatre (and next door Riverside Theatre, also designed by Thomas Lamb) were part of the so-called “Subway Circuit” of legitimate houses.

cinematreasures.org/theaters/3353