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W. Bell & Co Organ & Piano Manfrs Guelph Ont. - Advertising trade Card (early 1900's)

$5.00 CAD

                      Compliments of 
W. Bell & Co Organ & Piano Manfrs Guelph Ont. 


'Upright pianos, cabinet organs.'
'The leading Canadian instruments unequalled in tone, design, and durability'
'Branch warehouses Toronto, Hamilton, St Thomas


Dimensions:11 cm X 7.5 cm
Condition: Poor. Small tear left side. Folds/creases in many places. Bits of colour missing. Reverse has complete text, but stained, handwriting and a bit scruffed.

Her Majesty the Queen (Victoria) has honoured the Bell Company by selecting several instruments for her personal use in the royal palaces.

Established in 1864 in Guelph, Canada West (Ontario) by the brothers William and Robert Bell with a staff of three, it produced 25 four-legged 'Diploma' melodeons in its first year. William Bell assumed management in 1865 and, as W. Bell and Co, opened a factory on Market Square in 1871. By 1881 nearly 200 employees produced annually over 1200 melodeons and reed organs, some of which were exported as far as Australia. In 1884 (by which time the company claimed to have produced 26,000 instruments) Bell formed a partnership with his son W.J. Bell (1863-1925), Mrs. W.B. Kennedy, and A.W. Alexander. The younger Bell sold the firm to an English syndicate in 1888, at which time the name was changed to the Bell Organ and Piano Co, Ltd, and the manufacture of pianos was begun. The company's production reached 600 reed organs and 200 pianos per month. The first grand pianos were built in 1901. Bell pianos were exported extensively, and some of the handsomer models were sent to the palaces of Queen Victoria, Queen Frederica, the kings of Italy and Spain, and a Turkish sultan. The instruments also enjoyed success in trade exhibitions and competitions.

When piano sales out-stripped organ sales and seemed likely to continue doing so, the company in 1907 changed its name to the Bell Piano and Organ Co, Ltd. Agencies were established across Canada (one of which, in Toronto, became in 1913 a separate organization - the Bell Music and Piano Co - and also sold records, phonographs, and sheet music). A trade magazine was published in the years before 1913. By 1920 the company had begun to produce player pianos, electric reproducing pianos, phonographs, piano benches, radio tables, and cabinets. Over 170,000 pianos and organs had been built by 1928, when the company was sold to a syndicate headed by John S. Dowling of Brantford, Ont. The manufacture of organs was discontinued and the company renamed Bell Pianos Ltd. In 1934 the company was sold to Lesage Pianos, which perpetuated the Bell design.