@1930 salesman sample cigar label - medallions #2

Gold medals and crown with ‘SPECIAL SELECTION’

At bottom:

CONSOLIDATED LITHOGRAPHING CORPORATION BROOKLYN N.Y.  No 986’

Nice vibrant colors. Embossed into paper.

Some slight crinkles in the paper. Light staining on edges.

10 X 7”.

 

The Consolidated Lithographing Corporation, Brooklyn, New York was one of the largest printers of paper labels in the early 20th century. Jacob A. Voice formed the Consolidated Lithographing Corporation around 1925 by merging with Wm Steiner & Sons lithographers Born in Romania in 1884, he immigrated to the US at the age of three. In 1903, Voice began working for Wm Steiner & Sons & Co. and by he 1911 had organized his own company. In 1925, the name of his firm changed to Consolidated Lithographing Corporation

 The Fortune Magazine issue for the March, 1933 contained an article concerning Voice and his company. It included an assortment of cigar-box art, thirteen original chromolithographs. A short quote from the article reads; "The artist here celebrated is Mr. Jacob A. Voice -or rather Mr. Voice's Consolidated Lithographing Corp.". "He is chosen because... he is by common acclaim Americas foremost maker."

Chromolithography -- printing images by using a series of carefully registered tint stones.

Because of this commercial rivalry, it was not unusual for a major cigar company to spend thousands of dollars in designing its labels. The result was that the greatest achievements in chromolithographic art were produced specifically for these companies. Further, expensive steps were added during the 'golden' age of the cigar label. Brass embossing dies were often engraved into the paper, lending a three dimensional quality to the label. As well, a bronze powder was applied like ink and burnished with brushes to create areas of gold. This was called, 'bronzing'. As antique art, advertisements such as this original example, represent the epitome of complex printmaking techniques and artistry.

www.artoftheprint.com


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