Scarce small ‘Book Post Card’. Photo of an intersection in Haileybury Northern Ontario. Horse drawn buggy. Some store fronts: ‘F.G. Preston & Co. General Merchants’, ‘Bell & Rochester Hardware’.
Printed at bottom of photo “The Busy Corner, Haileybury Ont.” At bottom left “688/9”. Interesting that by looking closely at bottom, can see that text was scratched out on the negative. Can make out "Main St. & Ferguson".
‘Published by THE PUGH MFG CO. Toronto, Canada’.
Two barely visible Canadian postmarks on front. Two Italian postmarks Jan 7th Napoli (Naples). Return address in Montreal.
Crease LL corner. Some postmark ink on front (two half circles), faint 'DEC 22 13' date.
4.50 x 14 cm.
The Pugh Manufacturing Co. Ltd., known latterly as the Pugh Specialty Co. Ltd., was a Toronto-based manufacturer of novelties that was a major player in the postcard industry in early twentieth century Canada. While Pugh postcards may be found less frequently today than those of the largest Canadian publishers, the number of different views and patriotic cards published by the company seems to have been very substantial and perhaps comparable to the output of those rival companies
…Pugh also published a significant number of “bookmark” postcards (a name that refers to their shape). The bookmark cards are now quite scarce, either because fewer were printed or because they were less likely than full-size postcards to have been preserved in albums (or more likely both).