Image of six African-American boys sitting on a rubber tree’s branches.
Titled at bottom 'Coons in a Rubber Tree’.
At bottom of image: ‘COPYRIGHT 1904 BY THE ROTOGRAPH CO.’.
On back ‘(logo) No. 333e The Rotograph Co., N.Y., City. (Germany.)’
Light crease LL and LR corners. Light ink smudge on back.
I do not support the sentiments expressed on this card. I offer it as a testament of the culture of those times.
The Rotograph Co. (1904-1911) 684 Broadway, New York, NY
A major printer and publisher of postcards. Founded by the Germans Ludwig Knackstedt of Knackstedt & Nather in partnership with Arthur Schwarz of Neue Photographische Gesellschaft (a major bromide photo paper manufacturer). They also took over the National Art Views Co. in 1904 to gain quick access to American views, and republished many of these images under the Rotograph name. A wide variety of card types were also issued in 19 letter series plus many other miscellaneous cards and printed items, but they are best known for their view-cards in color rotogravure. Many postcards were printed in the Rotograph style without their logo on them. These early cards may have been private contracts made with the Rotograph Company or from orders placed directly with their printers in Germany. Rotograph produced about 60,000 postcards that were printed by Knackstedt & Nather of Hamburg, Stengel of Dresden, and possibly by Reinike & Rubin of Magdeburg. While Rotograph produced large amounts cards in clearly defined lettered designated sets, they also produced unique small card sets. Rather than assign small sets a new designation, they were often given a taken letter prefix that corresponded to their subject